We all know that from last two years Internet marketers have given a deep thought on utilizing social media for their business. Emergence of Facebook and Twitter are the main platforms which have attracted lots of marketers for lead generation and relationship building with their subscribers. As a result of which the market for app developers has grown and have become competitive. Several social bookmarking sites have also emerged due to that, where people share their content in form of videos links, photos links or any other website links which they are wiling to share. For an Internet marketer the social media has become a tool to interact with their followers directly and to engage them for their upcoming events or any offers. Apart from that followers also feels that they are constantly connected with current activities in your business.
But some of the online business entrepreneurs have also described social media just a waste of time and efforts. Initially when I started online, I also felt the same, as how it will affect my business and was thinking that people only join social media to just get connected with their friends and families. I neglected it for one complete year, and was having usual traffic from other web 2.0 sources and other traffic media to my blog and offers. Apart from that the relationship with my list subscribers was normal and I was having huge varying conversion rate for my email promotions. I am in contact with several affiliate marketers, and they have seen a gradual increase in their traffic and offer conversion rates, as soon as they have adopted social media strategy for their business. They explained me that it is not a waste of time but when managed and promoted correctly then results are positive. The conclusion which I was able to derive from their feedback are as follows:
1. Do not only promote only offers but also interact with your followers and solve their problems. You will not only have two way conversation with them but it also establishes trustworthiness among your followers. This influences them to buy from you. By surveying and creating discussion groups will let you understand as what your followers want in actual from you, which in turn will help develop products or services based on their likings.
2. Apart from that the viral feature of Facebook and other social networking sites will help to get more traffic to your blogs. As you will be able to get backlinks for your website or blogs from those authority sites and Google loves those backlinks. The link juice will get created automatically, which in return will help to get good search engine rankings.
3. The core benefit which everybody will get from social media is generation of leads. Due to relationship building the followers are likely to recommend about you or about your business to their friends and family members. This will result as a boon to business who already have good reputation among its subscribers and curse to those who are already in deep water.
4. By sharing your knowledge with them will help you to rank as a expert in their eyes. They have a feel of achievement among their friends when they are interacting with you. This helps to develop credibility to both person involved, in-front of other people.
I read an article in a magazine where it was mentioned,
In 2001 people used to use social contacts and approach the correct companies for their needs. Now in 2011 companies approaches to social media to fulfill people needs. Thanks to online social network revolution.
To start with you will need some tools which will help you to utilize your time effectively. Some of tools helps you to automate your status updates by scheduling them. Some of them help for the management of your followers, and some help of them help you get your campaign stats. And some of them allow all these features packed. I will lay down some of the popular tools for different social networks.
The list of tools grows on, but these are the basic tools which help your leverage your social media campaign and to drive positive results. If you already read my book “List Building Formula” then you might be knowing that I am always recommending my subscribers is to capture visitor in your list from each traffic sources. So my simplest recommendation to all people is use social media for building your business credibility and build a subscriber base out of it. As this is one of the effective ways to build a list. And if you haven’t started list building yet and want to start using social media as on your main traffic source then you should do it today itself. To start list build with social media, then the best network to choose is facebook. As facebook has wide subscribers base. Click here to see how Facebook builds your list.
If you have any other tools which you have used for social media kindly mention them in comments and spread the word among eMC community.
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This blog seems to get an impressive deal of visitors. How do you advertise it? It gives a nice individual twist on things. I guess having something real or substantial to talk about is the most important factor.